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In the digital era, these tactics have become more sophisticated. The industry now leverages personal data, influencers, and subtle promotional content to target young people through social media, games, and streaming platforms—often using covert or seemingly innocuous promotional content that can bypass traditional advertising prohibitions and parental oversight. This surge in digital marketing undermines decades of tobacco control progress and demands urgent, coordinated action. 

Aligned with the 2025 World No Tobacco Day theme — “Bright Products. Dark Intentions. Unmasking the Appeal” — this �˽�����ý/WHO webinar will explore how product design and digital marketing are used to increase the appeal of tobacco and nicotine products, shape perceptions through misleading narratives —such as so-called “harm reduction”— and drive youth consumption. 

The discussion will also highlight the importance of implementing comprehensive bans on tobacco advertising, promotion, and sponsorship, including those that are cross-border and digital, as well as expanding their scope to new and emerging nicotine and tobacco products, in line with Article 13 of the WHO Framework Convention on Tobacco Control (WHO FCTC), its updated guidelines, and decisions approved by the Conference of the Parties to the WHO FCTC. These guidelines call for robust national legislation, international collaboration for effective enforcement, and greater accountability from digital platforms to join efforts in curbing harmful marketing practices. 

Bringing together public health experts and youth advocates, the webinar will discuss the current situation on product design and digital marketing strategies by the tobacco and nicotine industries, regulatory approaches, and inspiring regional and global practices. Together, we aim to unmask the industry's tactics and promote stronger protection for children and youth from the harms of tobacco and nicotine products.

OBJECTIVES